Ready to Grow Support From Women?
Philanthropy is changing – fast. Donors and volunteers are more diverse than ever. As demographics continue to shift, current practices will no longer suffice for future fundraising.
You can keep fundraising using dated tools that were designed to attract one type of donor – white men. Or you can unlock new possibilities by reframing your approach to respond to women – of all backgrounds and identities – who care about your mission.
Research shows that women are the drivers of their family’s philanthropic decisions. Women give more than men – and when they give, they give differently. Fundraisers have read this research; you know the stakes.
But you may not be sure how to apply it to your program. Or you‘ve tried to shift, but it’s not delivering the results you hoped for, or that your peers are seeing.
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