Resources

Gender Matters

A GUIDE TO GROWING WOMEN’S PHILANTHROPY

Research shows women are the drivers of their families’ philanthropic decisions. Women give more than men—and when they give, they give differently.

And yet, most nonprofits and educational institutions are still using tried and true fundraising practices that either alienate women or gain only minimal support from them. Better results are possible when fundraising methods adapt to the new donor realities.

In this book, Kathleen Loehr focuses on the specific individual, team and organizational adaptations necessary to increase philanthropic support from women. Loehr breaks through ingrained fundraising behaviors and blind spots that are preventing fundraising teams from reaching new levels of growth in women’s philanthropy. Designed as a catalyst for changing behavior, Loehr makes a compelling case that focusing on women donors gets results, and provides many specific adaptations for doing so.

Women’s Philanthropy Institute

To tackle challenges large and small, our world needs more strategic philanthropy. Women can lead this charge, harnessing their growing wealth and influence to create a more just, equitable, and healthy society.

To unlock the full potential of women’s philanthropy, we must understand how gender shapes giving behavior. To build a powerful and diverse force of female philanthropists, we need to understand more about what drives women to give.

The Women’s Philanthropy Institute exists for that reason: to conduct, curate, and disseminate research that grows women’s philanthropy.

Philanthropic Models for Women Donors and the Fund Development Professionals Who Support Them

by Lois A. Buntz

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